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   Social Action


SOCIAL ACTION: No Impact Man
Social Action
noimpactman.jpg

Rugby gives props to Colin Beavan, a.k.a. No Impact Man, who hatched a plan to eliminate (like capital “E” Eliminate) the carbon footprint of his family. In his own words, Beavan swears off plastic, goes organic, becomes a bicycle nut, turns off his power and generally becomes a tree-hugging lunatic. The year-long experiment was filmed for a documentary and Beavan chronicled it on his blog, now a book. Our first reaction: Man, that’s inspiring. Our second reaction: Better him than us. 
 
But this week, Beavan has gathered thousands of like-minded citizens to join him in a consciousness-raising “carbon-cleanse,” so even the most carbon-addicted among us can sample the No Impact life. There’s a video, a manual and a daily Q&A. If you’re feeling green, check it out here.
October 21, 2009 | Permalink | Comments (2) | View Latest Posts +Share this Story
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Anonymous left a comment on 12/10/2009 at 10:43 PM:
this was purely a publicity stunt an act done more out of curiosity than anything. beavan makes claims that his family has greatly reduced their carbon footprint. however his wife an employee of businessweek leaves a far greater carbon footprint outside of the household.
graeghammp left a comment on 11/9/2009 at 6:46 AM:
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