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   Social Action


The Rugby Chat Room: Q&A with Blake Mycoskie of TOMS Shoes
Social Action

 TOMS-l.jpg
Blake Mycoskie is not your everyday entrepreneur. A former contestant on The Amazing Race, he was learning to play polo in Argentina — not in a business school classroom — when he came up with the idea for TOMS Shoes. Dismayed to see so many barefoot kids, he committed to an unusual business plan: You buy a pair of TOMS, he gives a pair to a kid that needs them. This summer, Rugby is offering specially designed, limited-edition TOMS for men and women, marking the first-ever design collaboration for either company. We caught up with Blake in Los Angeles and got the story behind TOMS’s phenomenal success.

Rugby: First things first: You’re name is Blake, but your company is called TOMS Shoes. Can you please explain?
Blake Mycoskie: I started out calling it the “Shoes for Tomorrow Project” and then “Tomorrows Shoes,” which works because the company’s whole focus is on making a better tomorrow. But “tomorrow” wouldn’t fit on the tag, so I just shortened it to TOMS. Never did I think that TOMS would become as big as it is, nor did I think that everyone would want to meet Tom. Whenever I go to make a speech or attend a trunk show and I introduce myself as Blake, I see this look of, “Where’s Tom? I thought Tom was coming.” There is no Tom.

R: What’s the inspiration behind the design of the shoes?
BM:
I was inspired by an Argentinean shoe, the alpargata. Farmers have been wearing them for years. The polo players, who are superstars there, started wearing them and so did their girlfriends, and they became very trendy in Buenos Aires. The originals had a rope sole, like an espadrille. I took the shape and improved it with a rubber sole for durability, and a leather insole with an arch support for comfort. The shoes at Rugby are  made from classic Rugby fabrics, like madras and repp striped ties, instead of canvas.

R: Why is it important to give people shoes?
BM:
Without shoes, not only do feet get cut up and infected but there are millions of people who don’t live normal lives because they have a major foot disease. For example, people don’t realize that hookworms, which millions die from, come into the body through the feet. The overall goal of TOMS is to find places in the world where people are robbed of life because they don’t have shoes and remedy that.

R: You’ve given away TOMS in Argentina and South Africa. Where are the TOMS sold at Rugby going?
BM:
They’ll be going to Ethiopia. The worst foot disease in the world is in Ethiopia. It’s called podoconiosis and occurs when microparticles of dust penetrate the skin, causing the feet and legs to swell up. It is completely preventable if people have shoes. I met a woman in Ethiopia who had Podoconiosis. Her feet were the size of elephant’s feet, and she was ostracized from her community. She was so depressed that she was considering suicide. After she went through treatment for the disease, she started wearing shoes and got involved in a vocational training program, learning hairdressing. When she went back to her village, she started a hairdressing business and made so much money from it that she was able to buy a donkey, which she rents out. Last year she fell in love and got married—all because she sought treatment and began wearing shoes.

R: You travel to some rough places. What are your essentials?
BM:
I always take a bed bag, which protects from bed bugs, mosquitoes and other things that want to crawl into bed with and bite you. I take malaria pills, because I am often in places that have malaria-infested mosquitoes. Purell, because I’m constantly putting shoes on kids’ feet, and these are some of the dirtiest feet you’ve ever seen in your life.

R: Are there other ways, besides buying shoes, to get involved with TOMS?
BM:
TOMS was built by college students. We have 38 full-time employees, 13 of who were once interns. We take on 20 interns a semester, and house and feed them. We also do a lot of externships. At Pepperdine, we gave students two main events to plan. They hosted a screening of a documentary film about TOMS and our business, and then they had an event called “Style Your Sole.” We gave them some plain white TOMS and they customized them with markers and additional fabric. It was a great night. The kids wore them around campus, which created awareness. You can buy a pair of shoes and that gives a child a pair, but if you really want to get involved there’re a number of ways to do it. We welcome that.

The limited-edition TOMS shoes for Rugby are available in all Rugby stores for $58. For more information on TOMS Shoes, check out their website, Facebook page. The awesome TOMS video is below:


August 12, 2008 | Permalink | Comments (35) | View Latest Posts +Share this Story
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BRENDA left a comment on 8/2/2009 at 10:17 PM:
BLAKE MY HUSBAND AND I TRAVEL TO MANAGUA NICARAGUA EVERY YEAR AND LOVE FOR YOU SEE IF THAT WOULD BE A COUNTRY FOR YOU TO VISIT. ALL THOSE CHILDREN AND ADULTS NEED YOUR KIND OF SHOES ALSO.. PLEASE REPONSED TO MY COMMENT... LOVE THE SHOES!!!
ROSE left a comment on 7/20/2009 at 8:51 PM:
I love what TOMS represents. To help make the world better you have to start somewhere and starting with children is the best beginning. They are our future. The world needs more people like Blake. People who are willing to take a chance and make a BIG DIFFERENCE in the lives of others. Blake you are a big hearted person and a believer that one person can make a difference. My last name is BrysonI would love to help. My number is 910-426-4697 I live in Fayetteville NC. 28304.Tha
Anonymous left a comment on 7/6/2009 at 7:56 PM:
i love toms shoes and i love rugby
steven left a comment on 6/15/2009 at 4:27 PM:
i love the shoes and the cause !! so ..... what do you think of a jewelry line ? love the beads you wear on your neck and the bracelets. blake you are an inspiration !!
Lannanisha Blannksid left a comment on 5/16/2009 at 7:40 PM:
I am truly inspired by what Blake did!!! And because of what he did i will buy a pair for my self and my husband and kids to show how much we are proud of what Blake did and is doing. Thank You Blake!
chancevb left a comment on 5/13/2009 at 2:12 PM:
the new styles are sweet.
Anonymous left a comment on 4/15/2009 at 11:02 AM:
TOMS shoes are awesome! We need more people who have a heart for the less fortunate to step up like Blake!
NORA left a comment on 4/6/2009 at 9:56 PM:
Sounds like a great product!!! Where can I find them in what stores???
Anonymous left a comment on 4/2/2009 at 9:28 AM:
adasa
Alex left a comment on 2/11/2009 at 5:47 PM:
i wish they had the skull print for men
Anonymous left a comment on 1/2/2009 at 10:11 PM:
Whole foods market Arroyo sells Toms shoes and also carries size 10....
Anonymous left a comment on 11/11/2008 at 9:50 PM:
love the TOMS...but the NEED to make women’s 10s!!!!!!!!
Anonymous left a comment on 10/28/2008 at 7:22 PM:
hi what college did you go to
CC left a comment on 10/4/2008 at 7:46 PM:
hey i really want a pair but can i buy them anywhere online? i saw the pink ones with skulls in the store but are there any other styles at rugby?
Tims left a comment on 9/18/2008 at 12:09 PM:
I love the TOMS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
William left a comment on 9/6/2008 at 11:36 PM:
I think you culd sell more if you put these TOMS on the models I’m buying two pair!
Anonymous left a comment on 8/22/2008 at 10:28 AM:
yeah they may not be for everyone but i love that they look like classic espadrilles. and there’s no denying they’re making a difference. Go TOMS!
saddleshuz left a comment on 8/21/2008 at 7:01 PM:
I hate to say it but honestly I struggle with the TOMS craze. I love everything they stand for...but the shape is random to me.
Sam left a comment on 8/21/2008 at 3:36 PM:
I’ve been waiting for a TOMS design that I’ll love. I just bought the pink ones with skulls .. and I LOVE IT. I tell everyone about it.
Karl left a comment on 8/20/2008 at 10:44 AM:
Why not make some good Oxford Shoes with thick styrated soles like you use to. Brown or dark brown leather so they take a good shine. I’ve had my pair for six years and they still look good.
chad left a comment on 8/19/2008 at 8:19 PM:
just bought my pair yesterday!
MamaFol left a comment on 8/14/2008 at 5:15 PM:
Loved this story and can’t wait to get a pair of TOMS--a terrific idea!!! Right on Blake!
Rugbyfan left a comment on 8/14/2008 at 10:26 AM:
A Rugby store can send you these shoes! Click the Our Stores link on the bottom of the page and call the store of your choice.
mike left a comment on 8/13/2008 at 8:06 PM:
can a rugby store ship the shoes to me??
Roddy left a comment on 8/12/2008 at 7:40 PM:
It’s awesome Rugby finally online. Can’t wait to see what they got planned for this Renegade Prep brand.
Tall Up left a comment on 8/12/2008 at 2:35 AM:
i want a pair
Anonymous left a comment on 8/8/2008 at 3:18 PM:
next week!
Bella left a comment on 8/8/2008 at 12:21 PM:
the shoes look great - does anyone know when the online shop is opening? ilyxx
styELLE left a comment on 8/8/2008 at 9:18 AM:
I got the Rugby email with the new TOMS shoes- they’re adorable! I want a pair!
Anonymous left a comment on 8/7/2008 at 5:23 PM:
i love it
Anonymous left a comment on 8/7/2008 at 2:53 PM:
Mycoskie great idea! and Rugby find more preppy brands working for a better tomorrow, please. Skulls x Rugby.
arianne left a comment on 8/6/2008 at 9:23 PM:
re ethiopian woman whoa
styELLE left a comment on 8/6/2008 at 1:20 PM:
Manoukian- they’re going e-commerce August 12th! And yeah, I’d love to see the Rugby-TOMS collaboration shoe!
TRM left a comment on 8/6/2008 at 12:48 PM:
Cant wait to see what the Rugby x TOMS shoes look like!
Manoukian left a comment on 8/6/2008 at 12:07 PM:
Dear Santa Clause of all things polo I would appreciate Rugby going e-commerce as soon as possible -- so I can get me some size 12 TOMS. And I’d like a Polo pony. Thanks!
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